Download White Paper: Developing Products for Emerging Markets – Avoiding the Traps that Can Derail Growth

Read this GEN3 white paper and learn three common traps to avoid when developing products for emerging markets as well as tactics for achieving successful market-driven product innovation, including:

  • Augmenting consumer data with a unique approach called Voice of the Product (VOP)
  • Constructing "up" the vision of a new product, rather than scaling "down" on functionality
  • Innovating against the needs of all stakeholders, not only the final customer.
White Paper: Product Innovation Download
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